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Blog / Knowledge base

Updated: 6. October 2020

Scenario in Mailocator

The Mailocator scenario is a key tool for setting up your campaigns to work properly. See everything and how easy it is to set up.

What is the Scenario for?

Provides a complete overview of your campaigns.
Turns campaigns on and off, controls the display of campaigns on different devices.
Assigns content and design to individual campaigns.
Allows you to run A / B tests on conversion campaigns.
Manages campaign configurations, filters, and animations.
Allows you to quickly edit text content.

You can preview an active campaign at any time.
The preview is fully active, you can try the whole acquisition process of obtaining an email address.
The preview cannot run while the campaign is paused.

You can name the campaign, you will then find this name in Statistics and other applications.

Each type of campaign has its own specific settings, which you will always find in the first place.

Universal rules for running a campaign.
The basics include the audience, time or day, order of visit, and a number of other useful restrictions that will show the campaign only to those for whom it is intended..

Filters affect views based on page data - external campaigns (UTM), cookies, dataLayer and URL.

You can add a display effect to your campaign - side view, zoom, fade-in and more.

For an email marketing campaign or pop-up, you can attach delivery of promo codes (gift vouchers, coupons, discounts).

Display control allows you to set the design and content for specific devices.
You can also turn off your campaign completely for specific devices.
You can quickly edit text content.
You can open content in Designer.
You can assign a different design, or create a whole new look and content.

To run the A / B test, just add the design to variant B.

In the context menu you will find other (expert) campaign options.
The first 4 campaigns are defaults and cannot be cloned or deleted.


Scenario in Mailocator

The Mailocator scenario is a key tool for setting up your campaigns to work properly. See everything and how easy it is to set up.

Discount codes

Mailocator allows you to pass discount and promotional codes to email campaigns

Discount codes obtained from the API in real time

In addition to code stacks, Mailocator allows you to read discount codes in real time from an external API, display them in a thank you page and pass them to an email tool.

Transfer of data from Mailocator to ESP

Sometimes it is useful to provide additional information from Mailocator, usually state, gender, favorite categories, discount code or name and surname. How to do it?

Preparation of the winning calendar (Advent calendar)

Mailocator contains pre-prepared templates for action calendars, which reveal to users the winnings for a specific day in exchange for an email address. You can easily prepare an Advent calendar with a discount or an event for each day.

Scratch card

A scratch card is a campaign in which the marketing content (discount, notification, coupon...) is covered by an image that can be wiped with the mouse cursor or a finger on the screen of the smart device. After deleting and revealing the content, you can automatically trigger an action, such as getting an email address.